Small and medium-sized enterprises (SMEs) are the backbone of the (European and Flemish) economy, yet they face increasing complexity in e.g. financial and sustainability reporting. External accountants are important service providers, especially for smaller companies which often lack in-house expertise on (rather complex) accounting and tax matters. They possess specialist knowledge and expertise to offer support in complying with legal accounting and tax requirements. Furthermore, they analyse and interpret the figures and produced reports, which are subsequently translated into a clear and valuable tailor-made business advice. This additional business advice supports owner-managers of SMEs to make well-informed decisions. Similar to doctors in a medical context, external accountants monitor the prevailing financial situation of the company and provide specialist advice accordingly. However, despite their specialised knowledge and expertise, external accountants are not always consulted for additional, broad-based business advice that could strengthen the resilience and competitiveness of SMEs.
This research contributes to the quest on how external accountants could further optimise and strengthen the cooperation with their SME clients, enabling them to ensure the continuation of the company and to pursue long-term value creation. The main aims are to (1) explore determinants for SME owner-managers in asking business advice from external accountants, (2) analyse the role of the external accountant in the start-up phase of a business, (3) investigate the importance of mutual understanding in an accounting context.
The outcomes of this research benefit multiple stakeholder groups:
- SMEs gain access to more holistic support from accountants, improving financial literacy, strategic decision-making, and long-term sustainability.
- Accountants and accountancy firms benefit by diversifying their service offerings, strengthening client relationships, and enhancing their professional relevance in a changing market.
- The research and educational community benefits from the integration of findings into curricula and training, helping to prepare future accountants for advisory roles.
- Policy and professional organisations gain evidence-based insights to guide reforms in professional standards, continuing education, and SME support initiatives.
Ultimately, the research contributes to a stronger SME sector, improved economic resilience, and the professional evolution of accountancy as a service-oriented discipline.
This research is conducted by researchers from HOGENT University of Applied Sciences and Arts and Ghent University, in collaboration with accountancy firms, SME representatives and sector stakeholders. Each partner contributes expertise in scientific practice-oriented research, professional development, and stakeholder engagement, ensuring the outcomes are both academically rigorous and practically relevant.